What's Happening atthemoment
atthemoment, an e-shop specializing in printed T-shirts, has embraced a circular production model that champions sustainability and creativity. The core of their philosophy lies in a dynamic approach to product creation, focusing not only on branding but also on fostering continuous improvement through innovative ideas and actions.
The production process begins when an order is placed. Garments are meticulously prepared for printing using 100% water-based, biodegradable inks. This eco-friendly choice aligns with their commitment to zero-waste solutions. The inks, rated safe and free of hazardous chemicals, have earned certifications from OEKO-TEX and GOTS, reinforcing the company's dedication to responsible manufacturing. The prints, designed to last approximately 30 proper washes, adhere to a natural breakdown process akin to organic fruit, as opposed to the longevity of genetically modified counterparts. atthemoment takes pride in challenging the conventional textile decoration processes that contribute to excessive waste and water pollution, asserting that sustainability is a complex challenge for brands dealing with various materials such as rubber, synthetics, and precious metals in their products. While not claiming complete sustainability, the company transparently showcases that 90% of their products already feature water-based ink, aiming to achieve 100% eco-friendliness in the upcoming year.
What sets atthemoment apart is their commitment to eco-friendly practices and the diversity and playfulness of their designs. Their designs range from designer chairs to fruits, furniture, and meals. They cover a broad spectrum, allowing customers to make statements with simple yet distinctive clothing pieces. This emphasis on more comprehensive stylistic options aligns with their vision for a more expressive and sustainable wardrobe. Beyond their products, atthemoment is deeply invested in supporting their community. In a business landscape often driven by cost reduction and outsourcing, the company takes a commendable stance by minimizing reliance on external production. Instead, they actively invest in local production and ethical businesses overseas. This commitment to community support underscores their holistic approach to responsible business practices. In essence, atthemoment emerges as an e-shop and a creative hub with a conscientious production model. Their journey towards eco-friendliness, coupled with a diverse range of designs and a commitment to community support, positions them as a noteworthy player in the intersection of fashion, sustainability, and creativity.
