Via Piave 33
Via Piave 33 is a lifestyle brand founded in 2020 as a visionary artistic project, conceived as a response to the digital age and the frenetic pace of modern life. The brand encourages reflection on the excessive use of social media and proposes a break from the relentless rhythm of daily life, offering individuals the chance to reconnect with their inner selves. In an ever-evolving world, Via Piave33 believes in the power of adaptation, all while remaining true to its core essence. The brand explores a delicate balance between the future and the present, innovation and tradition, aiming to build a sustainable and mindful future for all.
The Co-Founder Alessandro Apai. Photographed by Ebenezer Bozzetto Tuffour
Via Piave 33 is committed to offering more than just products; it provides a lifestyle, a philosophy that invites a deeper connection with the self. This vision is embodied in the Purification Kit, which was created as a ritual for the contemporary man, designed to provide a moment of escape from the digital world. The kit consists of three symbolic items: a skincare water bottle, an organic soap, and a cotton towel, each of which plays a key role in the ritual. These items are paired with a step-by-step procedure that transforms the simple act of washing the face into a moment of introspection and renewal. The ritual encourages the individual to pause, reflect, and reset, providing a gentle reminder of the importance of self-care and mindfulness.
The Purification Kit, with its carefully curated elements, reflects the brand's commitment to creating experiences that promote wellness and balance. It serves as a tool for evading the constant noise of the digital world, fostering a deeper sense of presence and awareness. By encouraging individuals to engage in this daily ritual, Viapiave33 offers not just a product, but a holistic experience that nurtures both body and mind. The ritual is a metaphorical journey, where the act of cleansing the face symbolizes a broader process of mental and emotional purification.
The Purification Kit by Via Piave 33. Photographed by Ebenezer Bozzetto Tuffour
Via Piave33's clothing collection goes beyond mere aesthetics to reflect a deeper vision of the individual and his or her relationship with the world. Every piece is designed with the intention of creating an intimate connection with the wearer. The selection of fabrics, cuts, and materials is rooted in a philosophy of authenticity and mindfulness, where the choice of what one wears becomes an expression of personal identity and respect for the world around them. Each collection embodies the brand's core values of simplicity, elegance, and sustainability, ensuring that every garment is both timeless and modern.
The brand has also expanded its universe to include a variety of lifestyle objects, such as candle holders, exhibition kits, and other unique items, which complement its clothing line. These objects serve as a natural extension of the Via Piave 33 philosophy, offering practical yet aesthetically pleasing pieces that enhance the overall lifestyle experience. These items are designed to be functional, sustainable, and beautifully crafted, embodying the brand's dedication to quality and craftsmanship.
Via Piave33's clothing collection. Photographed by Ebenezer Bozzetto Tuffour
All of Via Piave 33's creations are meticulously crafted in Italy, ensuring that each item reflects the excellence of Italian production. The brand prides itself on its commitment to Italian craftsmanship, using only the finest materials and traditional techniques to create pieces that are both modern and timeless. Recently, Viapiave33 has expanded its offering with a curated selection of handcrafted knitwear, which further emphasizes its dedication to blending the old with the new. This expansion reflects the brand's ongoing commitment to innovation while respecting the rich heritage of Italian craftsmanship.
Via Piave 33 is not just a brand, but a movement. It is a brand in constant evolution, adept at navigating the challenges of the present while staying firmly grounded in its identity. With its unique approach, which celebrates respect for humans, nature, and animals, and promotes a mindful and sustainable vision, the brand is forging a new path that goes beyond the mere consumption of fashion. Via Piave 33 invites its community to engage in a more conscious way of living, where fashion becomes not just about what we wear, but about how we live, connect, and care for the world around us.
