UNTOLD FW25 - Upcycled Healing by Edis Pala
During Milan Fashion Week on February 27th, 2025, Edis Pala presented UNTOLD: Upcycled Healing, his FW25 collection inspired by Nestinarstvo, the sacred Bulgarian fire-dancing ritual. This ancient practice, recognized by UNESCO, symbolizes purification, faith, and resilience—central themes in the collection’s narrative.
Edis Pala’s Presentation FW 25/26 - shot by Ebenezer Bozzetto Tuffour for Raandoom. © All rights belong to their respective owners. No copyright infringement intended.
UNTOLD was more than just a presentation; it was an immersive experience exploring emotional healing and rebirth, dedicated to those who have turned adversity into strength. The designs blend a dystopian aesthetic with a message of triumph, placing sustainability at the core. Each piece tells a story of struggle and redemption, with intricate details and symbolic materials that visually represent the journey from pain to renewal:
Upcycled Knitting: Black-and-white knitwear reimagined through sophisticated textile manipulation techniques, creating unique textures that evoke scars transformed into symbols of beauty and strength.
Upcycled Denim: Vintage gray denim enriched with prints derived from antique Bulgarian fabrics, such as tablecloths and curtains over a century old, sourced from small villages. Every detail carries a fragment of history, bridging the past and future in a continuous dialogue.
Edis Pala’s Presentation FW 25/26 - shot by Ebenezer Bozzetto Tuffour for Raandoom. © All rights belong to their respective owners. No copyright infringement intended.
The presentation unfolded in a captivating atmosphere, enveloped in soft red lighting that evoked the warmth of embers and the intensity of the sacred ritual. The audience, immersed in a setting that merged ancestral and contemporary elements, experienced a sensory journey that transcended fashion, becoming a true rite of passage. A deep, hypnotic soundtrack accompanied the evening’s rhythm, marking the transition from darkness to rebirth.
Guests indulged in exclusive cocktails crafted by Carpano, featuring bold, aromatic flavors designed to evoke the richness and intensity of the collection’s themes., designed to enhance the event’s intense and mysterious ambiance. Each sip reflected the essence of the collection: complex, bold, infused with history and innovation.
Edis Pala’s Presentation FW 25/26 - shot by Ebenezer Bozzetto Tuffour for Raandoom. © All rights belong to their respective owners. No copyright infringement intended.
With UNTOLD FW25, Edis Pala makes his official debut at Milan Fashion Week, an event attended by key figures in the fashion industry, further cementing his status as a visionary in contemporary design., solidifying his position as one of the most innovative voices in contemporary fashion. The designer continues to redefine the boundaries between tradition and avant-garde, proving that fashion can be more than just an aesthetic language—it can become a medium for telling stories of resilience, transformation, and hope. A celebration of resilience, where fire does not destroy but transforms.
