Louis Vuitton FW25 Menswear
Pharrell Williams and Nigo reunite for a playful collaboration with the Louis Vuitton FW25 Menswear Collection for Paris Fashion Week.
Models walk the runway for the Louis Vuitton Fall/Winter 2025 Menswear show in Paris, France. Photos courtesy of Giovanni Giannoni and made available via Women's Wear Daily. © All rights belong to their respective owners. No copyright infringement intended.
Louis Vuitton (LV) held the title of one of the most viral collections of Paris Fashion Week. BAPE founder and current Kenzo creative director Nigo joined LV’s creative director Pharrell Williams in developing the Menswear Fall-Winter 2025 Collection. However, the relationship between the two (and LV) goes back much further than that. Hosted at one of Paris’ most iconic buildings, the Louvre, the models strutted down a circular runway lined with 24 glass cases. The show notes via LVMH refer to this collection as a “vibrant manifestation of lifelong friendship” between the two cultural curators, which they represented with archival pieces from LV, Williams, and Nigo within the vitrines. The cases and collection followed the path of their fashion journeys, with many nods to their early 2000s roots of founding the Billionaire Boys Club, with the addition of modern trends to appeal to the next generation.
Models walk the runway for the Louis Vuitton Fall/Winter 2025 Menswear show in Paris, France. Photos courtesy of Giovanni Giannoni and made available via Womens Wear Daily. © All rights belong to their respective owners. No copyright infringement intended.
Their new collection honors their past designs (like the latest iteration of the Millionaire shades they designed for LV in 2004 featured in the show) while showcasing their present artistic visions. This was shown in the many Japanese-inspired and workwear elements from Nigo, with touches of Williams’ inclination for streetwear and embellishment. Rich browns overtook this collection (which is no surprise, as Pantone’s color of the year is Mocha Moose) alongside pastel pink, another standout color from Pantone for 2025. There was also a variety of fabrics, like leather and denim. Patterns are also featured heavily in the collection, with leopard print, stripes, checkered print, plaid, camo, and, of course, more muted reworkings of the classic LV monogram; the pair even created what they call a “Phriendship” motif, which features their face profiles on bags and clothes. The collection signifies a shift within menswear, inspiring men to experiment with their personal style in more playful ways and providing the foundation for a new wave of streetwear. With the decline of the “hype beast” culture surrounding streetwear brands like Supreme and the rise of quiet luxury, this collection offers a happy medium of luxury streetwear without being too branding-heavy.
Models walk the runway for the Louis Vuitton Fall/Winter 2025 Menswear show in Paris, France. Photos courtesy of Giovanni Giannoni and made available via Womens Wear Daily. © All rights belong to their respective owners. No copyright infringement intended.
Accessories ran wild in every look, with hats, ties, bandanas, jewelry, sunglasses, unique buttons, keychains, bag charms, and bags. Various bags of all shapes, colors, and designs (see the lobster bag) complemented tailored blazers and matching sets, emphasizing the growing influence of maximal accessorizing in fashion and reiterating that accessorizing is just as important as the outfit itself. Japanese artist Azuma Makoto reimagined the classic LV trunks, covering them with real flowers in transparent acrylic. Not only was the collaboration one of the most anticipated of Paris Fashion Week due to the extensive teasing of the collection on social media, but it also had the most extensive mix of notable attendees at the presentation. One of the reasons Williams was LV’s top pick was his ability to create cultural moments through his strong connections to many industries. Williams has further turned LV into a trendsetter across music, fashion, and culture, with guests like Travis Scott and Bradley Cooper attending the show. Williams even collaborated with musician Don Toliver to produce a new song, titled “LV Bag” at the presentation, which premiered while models walked the runway. The song has not yet been released to the general public.
Williams’ deep connection with personal style and friendship with Nigo have paved the way for collections like this one, further normalizing the power of passion, creativity, and community within fashion. Some of the most successful fashion brands today create a world that consumers want to be a part of, and Williams has continued to develop and expand the LV ecosystem in a way that engages with LV consumers and streetwear devotees. This collection offers insight into how streetwear and quiet luxury can combine and provides a look into what menswear might be able to achieve in the future.
