BE CIRCLE Exhibition by WAW COLLECTION
During Milan Design Week 2025, WAW COLLECTION celebrated its fifth anniversary with the artistic collective BE CIRCLE, a striking installation that explored and celebrated the geometric perfection of the circle.
Fernando Correa Granados - shot by Monica Silva. © All rights belong to their respective owners. No copyright infringement intended.
Described by Pythagoras as “the most perfect form,” the circle has always been a universal symbol, deeply rooted in cultures across time and space. The exhibition featured more than 15 artworks, each centered around this iconic shape, created in collaboration with artists including Libri Bianchi, Effetto Vetro, Sorte, Beba Stoppani, Bedford+Fung, Monica Silva, Sebastien Coell, Enrico Picasso, and WAW COLLECTION’s founder himself, Fernando Correa. The pieces were brought to life by dynamic lighting—one of the brand’s signature elements—and many of them were seamlessly integrated with the award-winning, patented BE WATER Lamp, designed by Correa.
BE WATER LAMP - WAW COLLECTION. © All rights belong to their respective owners. No copyright infringement intended.
Complementing the exhibition were two new innovative furniture pieces, BE GONDOLA and BE FLOW, both inspired by the fluidity of flowing water. They introduced a sense of harmony and movement to the exhibition space, enhanced by a rug designed by Lia Pascaniuc. Developed in collaboration with La.ve.ma, Margraf, and Giacobazzi, and enriched by the BE AETHER variation, these pieces pushed the boundaries of style and function, redefining elegance and comfort. The showcase was rounded out by BE RING, a donut-shaped flower vase composed of 20 irregular glass cylinders—an aesthetic signature of the brand.
BE RING - WAW COLLECTION. © All rights belong to their respective owners. No copyright infringement intended.
The exhibition took place at the Chicchimavie Atelier, in the heart of Milan’s Maroncelli District, inside a temporary showroom called WAW GALLERY, located at Via Maroncelli 9. It was a not-to-be-missed opportunity to discover extraordinary creations that blended aesthetics and function into a contemporary design experience like no other.
From left to right: Fabio Galante, Fernando Correa, Danilo Infante, Nicola Legrottaglie at the Waw Collection Exhibition at the Berwich Store in Milan. © All rights belong to their respective owners. No copyright infringement intended.
The opening event, offered guests a multi-sensory experience where art and light merged in perfect harmony. Attendees enjoyed fine wines from Acquabona, a winery on Elba Island known for its fresh, terroir-driven wines, alongside artisan gin from Helba, a distillery renowned for its quality and originality.
Berwich Store in Milan. © All rights belong to their respective owners. No copyright infringement intended.
The evening was completed with an exclusive catering service by Don Juan, Italy’s top Argentine restaurant, exquisite chocolate creations by master chocolatiers MARC, and live music featuring singer Valentina Mariucci (from O to Stella) and a DJ set by Manuel. It was a memorable night—an immersive journey into the world of WAW COLLECTION, filled with art, light, taste, and sound.
From left to right: the wines of the Acquabona winery; the artisanal Helba Gin. © All rights belong to their respective owners. No copyright infringement intended.
Throughout the Design Week, WAW COLLECTION also showcased its work in several other exclusive venues across Milan and beyond—settings where innovation and elegance met seamlessly. This series of exhibitions marked an important milestone in the brand’s ongoing evolution, confirming its place as a leading voice in the world of design, where beauty and innovation come together.
