The Vintage Brown Leather Purse
First, the '60s were back, then the ‘80s, '90s, and even the 2000s made their grand comeback in fashion after a whole generation swore off low-rise jeans for the rest of their lives. What does this tell us?
Kate Moss & Johnny Depp / Getty Images
Fashion is a circle. The fashionability of things comes and goes every 20 years or so. Take tattoo chokers as an example: they were a staple in the '90s, and people were digging them back out of their middle-school jewelry boxes in the 2010s. Now, they’re a symbol of Tumblr’s 2016 grunge revival. Most fashion enthusiasts wouldn’t be caught dead wearing one now, but maybe in 2035, they’ll be back and hotter than ever. The problem is, in 2023, those 20 years have been reduced to more like 20 weeks. Twenty weeks is roughly 4.5 months. In July of this year, the fashion-forward crowd was happily prancing around in corset tops and parachute pants. Undoubtedly, fashion shifts with the seasons, but anyone who bought THE corset top on Amazon after binge-watching Bridgerton can probably confirm that it is either sitting at the back of their closet or has landed in a donation bin by now. Let’s go even further back in time. At the beginning of 2023, it was all about chunky boots and fluffy bags. Remember those? This fast-paced environment is the reason so many fast fashion pieces are flooding second-hand shops with poorly made garments. It’s super common to find H&M, Zara, or even Shein at the thrift now. With microtrends that last about three weeks, there simply is no room for exploring what you already have and making informed choices about what you need.
Nicole Kidman
We’re cycling through trends faster than ever before. That could mean one of two things: you can keep getting fashion whiplash every time you open TikTok, or you can use it to your advantage to help curate your personal style. Take the vintage brown leather purse as an example: a timeless piece that has never really gone in or out of style. It’s a staple. Rather than buying five different baguette bags in all different colors, it might be smarter - not to mention better for the environment - to find one piece that can evolve with your personal style and not be left behind by it. If we apply that logic to your entire wardrobe, it becomes clear how much we actually buy on impulse or simply for the sake of having options. Picture this: you find a top you absolutely adore at the shop, you buy it, wear it a ton of times, and decide to buy it in a different color. How likely are you to wear the new top over the one you already love? This is why investing in products that speak to you on a deeper level than “I saw my favorite celebrity wear it” is important. Having pieces that are the epitome of you helps narrow down what it is you actually like and what marketers want you to like. That’s the importance of the vintage brown leather purse.
