The Rebellious Model Archetype
The fascination with supermodels has been linked with the general interest in fashion and their role in pop culture. Some of them unintentionally brought a revolutionary edge to the fashion industry.
What sets a truly exceptional model apart is their ability to embody the artistic vision of fashion designers and inspire audiences. The role of models has evolved significantly over time, transitioning from mere mannequins to influential figures who shape styles and narratives through powerful fashion statements. The rise of social media has further amplified the impact of supermodels, making them even more relevant in today's culture.
It’s no secret that the fashion industry is still bound by certain standards, often tied to beauty ideals and elegance. However, throughout history, the status quo has been challenged by models whose unique charisma and unconventional approach have redefined the path to success in this highly competitive industry.
While the glamorous exterior of the modeling world often seems very attractive, it's important to acknowledge the challenges faced by these individuals. Discrimination and criticism are obstacles that must be overcome to achieve iconic status. Commonly, these models were labeled as "rebellious" or "bad influences" while trying to be authentic and break barriers.
So, what exactly are the attributes that define an "edgy model"? Back in the 90s, the term "supermodel" truly gained respect. We all remember the golden era of Naomi Campbell, Cindy Crawford, Claudia Schiffer, and the revolutionary Kate Moss.
Moss brought a new face to the modeling industry. Defying traditional expectations of height and physique, her delicate features and androgynous style challenged the industry's norms. Her seamless blend of streetwear and high fashion, both on and off the runway, solidified her status as a grunge icon.
Kate Moss photographed by Mario Sorrenti, shared via British Vogue. © All rights belong to their respective owners. No copyright infringement intended.
The media's controversial label of "heroin chic" often overshadowed her impact. This term, associated with an unhealthy and toxic aesthetic, was linked to Moss and other models who embraced oversized clothing, dark, moody colors, and a messy look. However, Moss's lasting influence transcends this controversial period. Her unique style and fearless attitude continue to shape the industry to this day.
Even a few years earlier, during the 80s, the overlooked first supermodel, Gia Carangi, left a legacy as a free-spirited and conflicted soul whose career continues to inspire. Breaking the mold of the classic blonde beauty and living her sexuality openly, she faced discrimination and is often remembered primarily for her struggles with addiction. Her life was even portrayed in the 1998 Angelina Jolie film "Gia." Her natural allure and rebellious attitude made her an icon of the 80s.
Gia Carangi, shot by Harry King for Sandy Linter's book "Disco Beauty." © All rights belong to their respective owners. No copyright infringement intended.
Agnes Deyn, Freja Beha Erichsen, and Saskia de Brauw were models who embodied a punk-inspired aesthetic with their androgynous looks and edgy style. They often sported unconventional haircuts, bold makeup, and a distinct sense of individuality, making them icons of the modern punk movement.
Designers such as Vivienne Westwood played a pivotal role in shaping the movement and opened the door to some of these not-so-conventional models.
In recent years, social media has empowered models to become digital personalities. Alex Consani is a prime example of this phenomenon. Her bubbly and funny personality has made her a social media sensation. Beyond her successful career as a transgender model, Alex has become a Gen Z icon, known for her spontaneity, authenticity, and unapologetic true self, even when it involves quirky behavior. Her signature bleached hair and eyebrows have also become a memorable part of her brand and her performances for high-fashion firms.
Gabbriette, the "Brat" model, is a versatile talent making waves in the social media landscape. Her signature gothic style, characterized by dark makeup, thin eyebrows, tattoos, bold eyeliner, and experimental fashion, has inspired fashion and makeup enthusiasts on TikTok. She has seamlessly transitioned from high-fashion runways for brands like Marc Jacobs, Nike, and Bottega Veneta to music videos, such as Charli XCX's "360."
Gabbriette Bechtel models Juicy Couture UK's Spring/Summer 2023 "Black Label" collection, photographed by Charlie Gates / via IG @alexconsani © All rights belong to their respective owners. No copyright infringement intended.
Whether it's their unwavering individuality, natural aura of self-expression, or sense of being misunderstood, these models inspire and captivate audiences with their unique and authentic personas. Unlike traditional supermodels, who often seem unattainable, these edgy figures offer a refreshing sense of relatability. Their influence extends far beyond the runway, shaping popular culture and becoming a source of inspiration.
