The ETRO Act
Photo: Daniele Oberrauch / Gorunway.com
In the captivating atmosphere of Etro's show, illuminated by soft lighting, a striking series of masks inspired by Greek tragedies emerged, creating a slightly unsettling ambiance. The collection, aptly named Act, hinted at a potential career shift into the performing arts for Marco De Vincenzo, the creative director. Although he playfully dismissed the idea, he confidently revealed his ongoing struggle between authorship and interpretation in his role, a dynamic that occasionally takes an emotional toll but ultimately proves deeply generative. The masks served as powerful symbols of this internal conflict, adding a poignant layer of meaning to the collection. The statement refers to the brand's deep admiration for the performing arts and its recognition of the intricate and varied facets of human expression. By using this symbol, the brand aims to pay tribute to the vibrant and dynamic world of performing arts, which encompasses a wide range of creative disciplines such as music, dance, theater, and cinema. The brand also acknowledges the many different forms of human expression that exist and seeks to celebrate the unique talents and abilities of individuals from all walks of life. Overall, the statement highlights the brand’s commitment to diversity, creativity, and the arts.
The collection exudes a somber yet confident tone, suggesting that De Vincenzo intended to unearth a darker facet of Etro and steer the brand through an unexplored journey of self-discovery. Departing from the brand's usual devotion to vibrant colors, the color palette shifted to earthy tones and eventually to pitch black, a bold move for Etro, considering their previous aversion to black. This departure marked a significant step for the brand, as they broke free from their comfort zone and ventured into uncharted territories. I do not doubt that this daring decision will pay off, and Etro will continue to push boundaries and redefine the fashion industry.
Throughout the latest collection by Etro, it was evident that the creative director, Marco De Vincenzo, was not afraid to take risks and explore new territory. The designs showcased an array of intricate surface treatments, superimposed patterns, and layered motifs, all while maintaining the quintessential essence of the brand. However, the collection also represented a departure from Etro's classic romantic boho narrative. One of the most striking features of the collection was the use of bold and unstructured silhouettes. Draping, asymmetries, and oversized tailoring were used to create a sense of presence and nerve. This approach allowed for the creation of bold statements that remained true to the brand's identity. The Etro Fall/Winter 2024-2025 Collection, "Etro Act," is an extraordinary representation of the brand's legacy and a daring foray into the fashion industry's future. The collection comprises a wide range of pieces, each of which tells a unique story while also contributing to the larger narrative of the collection. What's fascinating about "Etro Act" is the way it invites its wearers to embark on a personal odyssey. Every piece is designed to take the wearer through a journey into their own imagination and personal style. The textures, fabrics, and intricate details of each piece are a testament to the passion and attention to detail that Etro has put into this collection. From the rich tapestries to the intricate embroidery, every piece in "Etro Act" tells its own story.
