Peach Fuzz Craze
Earlier this month, Pantone announced Peach Fuzz as the Color of the Year for 2024. But what makes this gentle peach tone the new trend?
In an interview, Laurie Pressman, Vice President of the Pantone Color Institute, shed light on the annual selection process. The Pantone Color of the Year program, initiated in 1999, aims to engage the design community and color enthusiasts in a conversation around the relationship between culture and color. The selection involves a global team of color experts scouring the world for influences from entertainment, art, fashion, design, technology, and social media. According to Pressman, PANTONE 13-1023 Peach Fuzz is a velvety, gentle peach that enriches the heart, mind, and body. Leatrice Eiseman, Pantone’s Executive Director, explains the choice: “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
PANTONE 13-1023 Peach Fuzz, a subtly sensual peach hue, embodies kindness, tenderness, and community. This warm shade reflects a desire for togetherness and quiet sanctuary, offering a fresh approach to softness. Nestled between pink and orange, Peach Fuzz inspires belonging, recalibration, and nurturing, creating an atmosphere of calm and healing. With a modern yet vintage vibe, this tone evokes a poetic and romantic essence. Its comforting tactility and warmth impact well-being, adding beauty to the digital world. Peach Fuzz, with its understated lightness, reflects the past while embracing a new modernity. Amid life’s turmoil, our need for empathy and compassion intensifies. Recognizing the importance of inner well-being in a productivity-focused world, the Pantone Color of the Year for 2024 reflects a desire for community, warmth, and self-reflection—a symbol of compassion and tactile connection. ARTnews writer Angelica Villa captures it best, stating that Peach Fuzz arrives as a symbol of connection and comfort in a changing world, standing out amid the turmoil of war and a tense election year.
