North West
At just the age of 10, North West is making a significant impact on the internet, carving out a distinctive identity for herself.
North West for i-D magazine. Photography by Willy Vanderperre.
Her debut as the cover star for i-D magazine marks her first solo appearance, yet she is no stranger to the limelight. Having graced the cover of Vogue alongside her parents during her childhood, North was introduced to the world of fame and fortune through her parents’ celebrity status. Despite her early exposure, she is now independently making her own career path at a young age, thanks to her innate talent and ambition. Named ‘the princess of pop culture,’ North West is gradually shaping her career and could rightfully be called the face of the new generation. Gaining widespread attention, she has become a viral sensation by showcasing her talents on various online platforms and social media, passionately delving into her greatest interests—fashion and music. In recent months, North has captured the internet’s fascination through noteworthy moments, such as nonchalantly eating a raw onion like an apple on an episode of Keeping Up With the Kardashians. Her candid critiques, like labeling her mother’s Met Gala attire a ‘Dollar Store’ look, have further fueled her online presence. Moreover, her blunt assessment of her mother’s ultra-minimalistic $60 million Los Angeles mansion as ‘ugly’ became a humorous highlight embraced by netizens. Rather than viewing these incidents negatively, the online community found them amusing, solidifying North’s newfound status as an influential and entertaining personality. Throughout the years, North West has accumulated a plethora of titles, ranging from “an unofficial Gen Alpha fashion police captain”, “Calabasas lemonade scammer”, “special FX makeup expert”, “Kim’s number one roaster and fashion critic”, and now even a rapper and a voice actress. She voiced the character Mini in PAW Patrol: The Mighty Movie alongside her mother and younger brother, Saint West. North has recently made her debut as a rapper, making an appearance on Kanye West’s latest album, Vultures. For further details on this exciting development, the full coverage is provided in the previous article by Raandoom.
North West for i-D magazine. Photography by Willy Vanderperre.
North West’s immense ambition and creativity are clearly evident. In an interview with i-D, she shared her evolving aspirations, stating, “Well, when I was seven, I wanted to be a boxer. But now I don't want to be a boxer. [...] I'm going to do art on the side. When I'm, like, thirteen, I want to walk dogs, to make money to buy art supplies, because everything around here is so expensive. So a rapper, a basketball player, and I'm going to make artwork that I sell.” In the same interview, North West disclosed her keen interest in business. She expressed a desire to own her brand someday, further extending her ambitions to include ownership of her parents’ brands, SKIMS and Yeezy. This insight into North’s goals reflects her entrepreneurial spirit and determination to explore various creative avenues in the coming years. I strongly recommend reading the i-D magazine interview with North West. While the feature is relatively brief, it provides valuable insights into North’s interests, opinions, and future plans. Despite her evident maturity, particularly when discussing her ambitious aspirations, there are moments that show a charming child-like quality, offering a refreshing and genuine perspective. North West is definitely a person to keep an eye on in the upcoming future.
