Ernesto Naranjo SS '24

Step into the vibrant world of Ernesto Naranjo's Spring/Summer 2024 collection, a testament to the rich cultural tapestry of Southern Spain. Ernesto, deeply fond of his local culture and ties, aims to continue the mission of his brand through this line. He injects all that he has learned during his years working for major Maisons in Paris, later establishing his studio in Spain. It is crucial that all products are handmade and environmentally friendly. Ernesto emphasizes respect for all nations and cultures, highlighting the importance of young artists in fashion. Simultaneously, customers' understanding, thoughts, and comments are very important to the brand. The new collection includes very soft colors and is accompanied by tulle, diverse cuts, and color contrasts. The collection is gender-neutral, consisting of pieces that are key to stylish dressing for everyone. The designs, more akin to works of art, are complemented by careful model selection, makeup, and models. “I have always believed that if you want to communicate your DNA and make your audience aware of it, you have to draw from what you have done before and look for other options to convey it,” he says. In the photoshoot by Erwin Blumenfeld, an attempt is made to reveal true beauty by distorting reality. Compared to previous collections, more body and skin are visible, utilizing a lot of tulle and soft colors.