Crafting a New Era of Pop

As Blackpink’s Lisa steps into a new era, her latest collaboration with Rosalía in “New Woman” marks her ascent from K-pop Royalty to Global Pop Icon. Lalisa Manobal has always been a force to be reckoned with, but her latest collaboration with Rosalía on "New Woman" is a declaration of independence, power, and unfiltered artistry. More than just a song, “New Woman” is a statement that Lisa is no longer just a K-pop idol. She’s now a literal global pop superstar, as she’s crafting her narrative with a whole new attitude, bold moves, and stepping up her fashion game.

“New Woman” is a sonic journey that seamlessly blends Rosalía's flamenco-pop fusion with Lisa's razor-sharp rap delivery and impeccable dance precision. The track is a celebration of female strength, dripping with attitude and charisma. The collaboration feels organic, like two queens from different realms meeting on equal footing, each bringing their cultural flair to elevate their joint slay. The lyrics serve as a manifesto for modern womanhood, breaking free from expectations and forging a new, self-defined identity. Switching between English and Spanish, the duo proves that language is no barrier to their global domination. The contrast between Rosalía's sultry, emotive vocals and Lisa's edgy, rapid-fire delivery creates a perfect balance, like a yin and yang of feminine power.

If the song is a manifesto, the music video for “New Woman” is its visual counterpart—a feast for the eyes and soul. Directed by Dave Meyers, the avant-garde filmmaker (who has previously worked with, well, pretty much everybody in the music industry), the video is a masterclass in blending fashion, dance, and art. Set against a backdrop of oneiric beauty, the video’s aesthetic is as diverse as the artists themselves. From neon-lit interiors to surrealist gardens, every frame is meticulously crafted to reflect the song’s themes of rebirth and revolution. Lisa's fashion in the video is nothing short of iconic. She dons a series of jaw-dropping outfits that combine high fashion with urban edge, creating a look that’s both futuristic and timeless. Her fashion journey has been remarkable—from her early days as a member of Blackpink, where she experimented with bold colors, oversized streetwear, and playful accessories, to her solo ventures where she has embraced a more mature, refined aesthetic, becoming a brand ambassador for high-end labels such as Louis Vuitton and Bulgari. Her style evolution is a mirror to her artistic growth; in fact, in "New Woman," this evolution reaches new heights.

“New Woman” isn’t just a stand-alone achievement; it’s the next chapter in Lisa’s ongoing narrative of self-empowerment and global impact. Her previous release, “Rockstar”, was a precursor to this moment—a track that saw Lisa stepping out of the K-pop box and into a space entirely her own. In “Rockstar”, Lisa flirted with rock and hip-hop influences, pushing boundaries and setting the stage for the boldness of “New Woman”. On the track she fully embraces her superstar persona, delivering braggadocious lyrics. The hook: “‘Lisa, can you teach me Japanese?’ I said, ‘Hai, hai,’” carries some playful quality: coming from a Thai pop star active in the Korean market, the line seems to cheekily poke fun at the stereotypes that see all of Asia as a single, homogenous culture.

Marian Ursu

Born in Romania and raised in Italy, Marian let the vibrant essence embedded in the Balkans and the multi-faceted nature of Italian Bella Vita inspire his approach to life. Growing up with anintense passion for writing, Marian went from composing terribly mediocre poetic verses and fairytales in his childhood to less mediocre articles and short stories as a way of trying to decipher the interesting contradictions and intricate varieties that define the world.

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