Balenciaga Fall 2024 RTW
Models chewing gums, Balenciaga tags, eBay gifts and invitations, Artificial Intelligence screens, and more on...
Demna, the Georgian creative director of Balenciaga, sent a voice message just before the show, in which he philosophized about the meaning of luxury and fashion. He questioned whether fashion is enough in a world that is oversaturated with content and whether anything can ever truly be enough. He emphasized that the process of questioning is more important than finding answers. The collection presented at the show was a testament to Demna's aesthetic evolution over the past decade. Seeking to forge a seamless connection between the brand's rich history and its future trajectory, Demna drew inspiration from Cristobal Balenciaga's legacy. The silhouettes and designs echoed the brand's origins, while futuristic elements like avant-garde glasses and deliberately distressed socks embodied the essence of future luxury. The runway's environment itself radiated innovation, incorporating artificial intelligence as screened walls and floors displayed mesmerizing AI-generated imagery, offering a dynamic and immersive experience to the audience. One of the standout aspects of Balenciaga's Fall 2024 presentation was Demna's personal touch in the invitation process. An avant-garde move is for him to select 800 vintage objects from eBay to serve as invitations for the guests. By infusing this unique and personal element into the invitation process, Balenciaga not only showcased its commitment to individuality but also demonstrated that even the seemingly mundane details could be transformed into extraordinary experiences. Demna's revelation that each eBay package arriving with that distinctive tape elicits a happy feeling reinforces the brand's ability to infuse joy and emotion into every aspect of its identity. Balenciaga continues to distinguish itself from other luxury fashion brands with its unique style and innovative approach. The brand's successful team, under the creative direction of Demna, consistently surprises and innovates, pushing boundaries and challenging established norms. Their forward-thinking mentality ensures Balenciaga remains a trailblazer in the ever-evolving landscape of the fashion industry. As the Fall 2024 collection showcased, the brand's commitment to questioning, evolving, and embracing the synergy between past and future will undoubtedly cement its position at the forefront of the fashion vanguard. Finally, a dress made of underwear closed the Balenciaga show, which was an interesting and unique move as well for a fashion show as we got used to seeing this kind of designs from Balenciaga for the past collections. “Luxury is by definition a sort of scarcity, something that is not infinitely available. What seems to be truly rare and finite right now is, actually, creativity itself. I believe that creativity has secretly become a new form of luxury,” he mentioned. Demna seems to have come to give a new definition of luxury. We know that Balenciaga has always been full of scandals, but with this collection, we also saw how much creativity contributes to luxury. The most important feature of the Balenciaga house is that it is always one of a kind, innovative, and modern. The Fall 2024 collection not only showcased Demna's creative brilliance but also reinforced Balenciaga's status as a trendsetter, inspiring the industry to embrace uncharted territories.
