Après-Ski At La Baita
Winter is officially upon us, but the fashion system certainly hasn't been caught unprepared by the biting cold that won’t leave us alone in the coming months.
Lynn-Holly Johnson and Roger Moore, 1981.
Let's start from the beginning: the chalet, the fireplace, the chaise longue, and the fur rugs. The snow, skiing, the "bombardino," and, crucially, the après-ski. The ultimate place to retreat after a year of hard work and stress: the mountains. The Italian winter Dolce Vita is undoubtedly one of the most narrated scenarios, imitated by socialites worldwide but built long before recent years. The après-ski has become particularly popular in recent years among the younger crowd, thanks to the virality of Instagram and TikTok content. But the truth is that it is a code that the pioneers of the "settimana bianca" began to draft and update from the 1950s when technical fabrics were in the experimental phase, and people would ski on occasion even in jeans, cashmere sweaters, and fur. The term literally means "after skiing" and refers to all activities ranging from simple aperitifs in chalets or bars while listening to music, to real DJ sets and parties, where people dance in ski attire on benches and wooden tables. Beyond the definition, however, après-ski encompasses a world of meanings, subsets of rules, clothing styles, and activities and sometimes becomes a way of living. The ritualistic nature of these events is expressed in dreamlike places that combine tradition and hospitality toward new generations. The destination everybody longs for is Gstaad, in the Swiss Alps, where the mountain chic style was born and established as we know it in Valentino's Gifferhorn chalet. Following are Cortina, Courmayeur, and St. Moritz. And it was in St. Moritz that the latest campaign of the historic Pucci maison took place.
Rex Features
Flipping through the pages of old magazines, you will find the it-girls of that time wearing the most beautiful ski outfits. They were friends of Marquess Emilio Pucci who, back then, was already a designer. The Italian maison, in collaboration with Fusalp, is setting the ski slopes on fire this year, featuring a collection dedicated to outdoor glam, color, and winter elegance. The collection is a synergy between technical expertise and creativity, with a fundamental touch of heritage. Aerodynamic silhouettes, technical and thermal garments in each layer, are made even more special by Pucci's iconic prints like Marble, Iris, and Girandoles.
Pucci x Fusalp
The main pieces of the collection (items that you will probably find on the wishlist of every it-girl obsessed with winter dolce vita) are the soft-shell ski suit, with an inner fleece for greater insulation, and the puffer jacket, waterproof and able to perform at low temperatures. The collection also includes two slim-fit pants, both in windproof soft-shell fleece. Sporty pullovers, stretchy sweaters, and thermoregulating underwear items are also present. Each piece is available in a color palette ranging from alpine green to mint green, icy blue to fuchsia, and purple to gray - a perfect winter palette. The capsule collection is perfect for staying warm during the winter season without sacrificing style and the opportunity to flaunt photochromic goggles, ample down jackets, and Moon Boots, nodding not only to the return of Old Money aesthetics but also to the clubbing aesthetic, well-known to the new generations, always ready for the aperitif and the consequent drunken falls on the ski slopes.
