All-Size Models
Models, models, models. Recent campaigns suggest a significant push for diversity in the modelling industry. But is this truly a genuine effort, or, in the end, just a clever publicity strategy?
Winnie Harlow and Duckie Thot at the 2018 Victoria's Secret Fashion Show, via Vogue
People come in all shapes and sizes, so why not embrace that diversity in modelling? As the world evolves, so too does the modelling industry. With an ever-expanding variety of models, some of the faces we see on runways and in campaigns are more unexpected than ever. This shift is met with enthusiasm by the public, who are openly embracing models of all sizes, shapes, and backgrounds—whether they're cute, tough, or admirable. The growing diversity in the industry is adored by audiences all the more.
Speaking of adoration, one little model has captured hearts more than most. Uma recently modelled for her aunt’s Barcelona-based clothing brand, and the photos are irresistibly charming. Strutting around in big boots and effortlessly posing in oversized knitted sweaters, Uma is undeniably a natural. The presence of this tiny niece adds a personal touch to the brand, highlighting strong family ties in a fashionable way. While Uma is just one of many child models, she gained attention swiftly due to the unique approach of the campaign. Rather than modelling children’s clothes, she’s pictured in adult-sized clothing, cleverly targeting an adult audience. This strategy—cute, creative, and new—has taken everyone by surprise. Yet, as endearing as it may be, there are always ethical and legal concerns surrounding child modelling. Though Paloma Wool’s brand exudes openness, and the familial connection suggests that Uma wasn’t pressured into it, we can never be entirely sure. In child modelling more generally, there's a real risk of long-term mental health impacts due to industry pressures. The modelling world can be a harsh place for anyone, let alone children, with its focus on appearance, long working hours, and lack of adequate regulation. While it might seem fun at first, what we see posted online remains forever in the digital space—something a child might not fully understand. So, while child models are undeniably adorable, ethical questions surrounding their involvement remain ever-present.
Moving on from the youngest models to those at the other end of the age spectrum, we’ve also seen older models make their mark in recent years. Some well-known and universally beloved faces from film and television have ventured into this new territory. Recently, Dame Maggie Smith brought her undeniable charm to Loewe’s Spring 2024 pre-collection campaign. With an elegant smile and a stylish fur coat, she held the bag with poise, winning over everyone’s hearts. Though it may not be her first time modelling, the actress still proved to be a natural. Similarly, another iconic face, Martin Scorsese, entered the modelling world in a delightful collaboration between Kith and Giorgio Armani for their Fall 2024 campaign. Scorsese embodied the "Artist" archetype with a charismatic flair, stepping out of his usual domain to breathe fresh air into the project. These examples show that it’s never too late to try something new and succeed in style. However, it’s worth noting that many older models who succeed in this space are already famous. Their celebrity status, rather than their modelling ability, plays a significant role in their campaigns. While it's exciting to see familiar faces in fresh roles, the true breakthrough for age diversity in modelling would be to see everyday grandparents and individuals stepping into the spotlight. Now, that would be revolutionary.
In a truly groundbreaking shift, some models are pushing the boundaries of conventional beauty standards in ways we’ve never seen before. Sofia Jirau is a prime example of this. In 2020, she became the first model with Down syndrome to walk in a Victoria's Secret runway show, and she has since graced numerous high-profile fashion shows and campaigns. Her success is a testament to the growing inclusivity within the fashion industry. But as much as this progress is to be celebrated, there are still areas of concern. While models like Jirau are included in high fashion campaigns, they are often used as "token" figures, rather than being placed at the forefront. Until we see someone like Sofia Jirau opening a major show as the headlining model, wearing the iconic angel wings, there’s reason to believe that the industry’s push towards inclusivity may not be entirely genuine.
At the end of the day, this conversation raises more questions than answers. Are some of these examples problematic, or do they represent genuine progress? In the case of child models, the issues are evident: many are too young to fully grasp what they are being asked to do, potentially putting them in situations that could affect their mental health down the road. Older models, meanwhile, are largely welcomed with open arms by the public, but most who make it in this space already have celebrity status. And while the representation of models with disabilities is moving in the right direction, they still seldom take centre stage, often remaining in the background. The modelling industry is undoubtedly becoming more diverse, and these examples showcase some positive changes, but there is still a long way to go. Ultimately, it’s the brands that need to take responsibility, not just for selecting diverse models but for ensuring their well-being. So, what do you think? Are these positive examples of progress, or are they more problematic than beneficial? And what can brands do to genuinely foster inclusivity?
